Friday, November 7, 2014

Jump Start your "Man" Holiday Shopping List with Rocco Sauvage

Need to shop for a few good men for the holidays?  Start early and save time with Rocco Sauvage men's accessories and leather goods.   We have belts, bags, leather wallets, leather key rings, and much more...something for everyman on your list.

Start early and save time with us! 

Start here:  www.roccosauvage.com






Tuesday, October 21, 2014

7 Important Points To Consider Before Starting a Handbag Line.


So You Want to Start Your Own Handbag Line?  7 Important Points To Consider Before Starting A Handbag Line.

By Tara Sauvage

www.tarasauvage.com 

1.  Do you know how to draw?  Can you sketch your designs and do a tech pack?  If so, fantastic!  If not, how will you be able to translate your fabulous design ideas so a pattern maker can make a technical pattern for production?   To help bridge that gap you may want to consider hiring a handbag designer to help turn your design vision into a functional bag.

2.  Price Point Will Determine Materials.   

It is important to figure out your retail price point before starting a collection, as this will determine the materials you can use.  Many new aspiring handbag designers want to make a luxury leather bag collection that retails for under $100.   They will go as far as writing this into their business plan before they do their homework and realize that leather costs $5.00-$10.00 per square foot and an average bag uses 6 to 8 square feet of leather.  Add labor costs and retail markup and very quickly they realize this is impossible.

3.  Educate yourself on manufacturing abroad vs. domestically.  The start up costs are much higer for making patterns and samples in the USA, but on the other hand producing overseas requires high minimums, which very few start up brands can afford to produce high amounts of inventory.  Educate yourself as much as possible about the difference between producing domestically or in Asia.  Do you have time to travel to China for example to interview factories?  Can you afford to produce in NYC where the labor costs per piece are much higher than overseas?   Hiring a professional handbag consultant they can save you thousands of dollars in manufacturing mistakes.

4.  Handbag metal fittings/hardware.   If you are going to produce in the United States you will have to source your own metal fittings/hardware.  If you are designing a luxury line of leather bags, this is very important.  You can do research online or hire a professional to help you navigate the process of getting high quality handbag hardware for your bags, most likely from overseas as there are not handbag metal fittings companies in the United states and the ones that exist just import.  Once again do your homework or hire a consultant.  Your customers will want good quality metal fittings if they are paying a premium price for your bags!  I have had many aspiring handbag designers using expensive Italian leather with cheap hardware that tarnished right away.  Once again, this was a disaster and there were many customer returns.

5.  Patterns.  Once you have defined the factory that you want to product your collection you will note that most factories have their own pattern maker on site.   Often aspiring handbag designers’ hire outside pattern makers that may not be well versed in handbag pattern making.   This is often not necessary as a good well established handbag factory would have their own onsite sample room and pattern maker.

6.  Materials.  Are your bags going to be leather, fabric, vegan leather or a combination of the two?  Most leather factories cannot produce fake leather goods or fabric.  The machines are different for leather and fabric.  Once you decide what type of materials you are going to use, then you can start to source the right factory.

7.  Consider hiring a professional.   In the long run it can save you thousands of dollars.   To help navigate the waters of starting a handbag collection and avoid expensive mistakes it’s a good investment to hire a professional handbag consultant.   For more information go to www.tarasauvage.com or email roccodante@gmail.com

Mention this article and get 20% off your first consultation!

Starting with a mood board is a great first step! 





Sunday, October 19, 2014

Pendalore Bike Bags Photo shoot!

We just had a photo shoot for start up brand Pendalore-bike bags for the modern commuter in beautiful La Jolla, California.   Here are  few photos from the shoot..more to follow...

Ciao!

Rocco

Go to www.pendalore.com for more deets!





Friday, October 17, 2014

India & Design.




I am now working with the highest end group of leather bag factories and tanneries in India.   There are millions of factories in India but I am currently connected with the top factories that do production for major French and European labels.    If you are looking to source leather goods in India, let me know.    I am headed to India in a few months to visit the factories in Chennai.  It should be an interesting journey and I can't wait to see the cows in the street.  

Ciao,

Tara Sauvage
Designer
roccodante@gmail.com


Thursday, October 16, 2014

5 Important Things To Consider Before You Start a Fashion Brand


5  Important Things to Consider Before You Start A Fashion Brand

By Tara Sauvageroccodante@gmail.com www.tarasauvage.com



1.   Do you have a budget?  Before you start any type of business large or small you have to have some type of budget.  Whether its $1,000 or $10,000 you will need to have a budget to get started.   To hire a designer is going to cost money upfront and to make prototypes its going to cost money.    Your initial budget will determine how far you can go to get started in the industry before you look to outside funding.

2.   Who is your target market?   You need to define your core target market, who are you designing for, what type of stores does your ideal customer shop at, what is her basic demographics?  I suggest writing a few paragraphs defining your ideal customer.    Discuss where she lives, shops, what is her income level, family status, age, where does she live.  Ideally you want all women from age 20 to 70 to be able to purchase your bags, but you must be able to define your core target audience in order to help you come up with a design, marketing, sales and pricing strategy for your collection.  You need to define your core target audience before you can start the design, marketing and sales process.  You absolutely must know whom you are designing for before you even put pen to paper.   

3.  Who is your competition?  You need to define your competition to see where your bag collection will sit in the market place.  If your competition is Wal-Mart or Target, you might want to rethink your strategy.  Can you compete with them on price?  Not likely.  If your competition is Michael Kors you will need to do some research on that price point and find out if that part of the market is saturated.  Do you want to enter that part of the market that is already saturated?  These are just a few examples.   By defining the competition it will help you define your strategy for market entry.   It will help you decide if you can produce domestically or aboard.  For example: If you are making bags at the same price point as Target for example with an average price of $19.99, then obviously you will not be able to make them in the USA.  

4. Is your idea for a bag collection fulfilling a need in the market place?  The most successful start up brands in the fashion industry is those that are fulfilling a need or identifying a niche in the marketplace. Are your plans to design an ipad bag with special features for working women?  Or is it just another handbag that looks like every other bag on the shelves?  Are you offering something new to the end user?   If so you have a much better chance for success. 

5.  Have you educated yourself on how the wholesale/retail market works?  Before you launch your brand you should read and learn as much as you can about the accessories and fashion industry.  Read industry publications such as WWD.  Find books on amazon on how to start a fashion line.  Write a business plan even if it’s just a rough draft.   Starting in the fashion industry is fun and exciting but you do need to do your homework and have some type of road map.   Those who enter the industry with a plan have the best chance for success.

If you need help contact us roccodante@gmail.com





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